I remember the first time I walked into a farmers market and thought, "This is what food is supposed to be like." From that day forward, I knew I wanted to find a way to make a positive impact on the local agriculture community and bring people together over food. At first I thought it was going to be a coffee shop, or a cafe of some sort, but nothing quite stuck. I had been juicing for a few years and loved the way I felt when I drank it, so after a trip to San Francisco where there was a juice bar on every corner I knew that I needed to bring that concept here.
At the ripe age of 23, I didn't know the first thing about starting a business. Turned off and overwhelmed by traditional approaches like bank loans or pitching to investment sharks, I took the idea of a local, cold-pressed juice company to the community via a Kickstarter campaign. At first I thought Vive was going to be a mobile cart, or something we offered just at the farmers market, but after purchasing an entry-level cold-pressed juicer, I quickly realized we needed to switch up our approach. Instead, we launched Vive as a delivery-only concept, opening for business on August 13, 2013. Our customers would call or order online and we'd wake up before the birds to haul everything into our commissary kitchen, juice everything, deliver it throughout the city and then spend the rest of the day working on building this crazy little idea. A few months in, we partnered up with Zest Kitchen + Bar, turning the restaurant into a popup juice shop during the week and selling juice at the Winter Farmers Market. I saved every penny I could those first few months to put towards our own physical storefront location. Come April 2014, we opened the doors of flagship location in Sugar House.
Fast forward to today, we are now a four-year-old company with three storefront locations, a 2500 square foot kitchen warehouse and we offer delivery + subscription services from North Salt Lake to Alpine. We've got some big things in the works and we can't wait to share with you what's to come.
We are forever grateful for this beautiful city and the people within it. Community is at the heart of Vive. It always has been, it always will be.
-Brittany Shimmin, Founder + CEO